AndreaWhy Knowledge Management is as an indispensable part of a Content StrategyAccording to a survey by McKinsey organizations can miss out on up to 20% of their annual revenue due to ineffective knowledge sharing and…Aug 17, 2023Aug 17, 2023
AndreaMastering Content Governance: Structuring Success in Content ManagementImagine you’re listening to an orchestra, where each instrument starts to play differently and even hitting wrong notes. Would you enjoy…Aug 17, 2023Aug 17, 2023
AndreaMaking UX Research more human: Exploring the Depths of Ethnographic User ResearchOne of the books we are recommended to read during your master thesis seminar of the master’s programme “Content Strategy” is “Just enough”…Aug 15, 2023Aug 15, 2023
AndreaImproving human-like experience in chatbots through effective Conversation DesignChatbots have already become an indispensable part of almost every. In our master’s programme in Content Strategy we had in some of our…Aug 15, 2023Aug 15, 2023
AndreaLitigation PR — the rise of Legal PR Campaign StrategiesWith the rise of the usage of social media and the internet, legal disputes extend beyond the confines of the courtroom. Information can…Jul 14, 2023Jul 14, 2023
AndreaData Ethics Unveiled: Exploring the DEDA Model through a Case StudyIn one of our courses during the Master’s programme in Content Strategy we have taken a closer look at the topic data ethics. Based on the…May 26, 2023May 26, 2023
AndreaLocalization — when your content and your digital products go internationalPeople don’t speak the language in the same way, or they don’t live in the same climate or celebrate the same holidays, or share the same…Mar 16, 2023Mar 16, 2023
AndreaThe increasing use of AI in project managementAccording to the article “How AI will transform project management” published by Harvard Business Review just 35% of projects are completed…Mar 14, 2023Mar 14, 2023
Andrea“Reflection in action” — how to start writing a blog articleIn my course in Open Space & Portfolio course during the master’s programme in Content Strategy we learned on how to apply concepts and…Dec 10, 2022Dec 10, 2022
AndreaDigital Minimalism — Choosing a focused life in a noisy worldWith the Barcamp, the Presence Week of the Master Content Strategy came to a brilliant end. One of the presentations was held by our…Nov 22, 20221Nov 22, 20221
