Better together: Relation between UX Design and Content Strategy

No, don’t do anything.. without Strategy!

  • to get a clear vision of what we need to achieve and
  • and how we can reach the vision.
  • to identify what already exists
  • to know what should be created and, more importantly, why it should be created

Content Strategy vs. UX Strategy

UX Design Principles as a basis for Content Strategy

What brings the future: Content in Design System

  • Brand Guidelines: Rules for the visual and verbal branding of the company across content channels like email, social, web, and print
  • Style: Editorial style guides, usage notes, terminology lists, and so forth.
  • Voice/Tone: How to write for the brand or product.
  • Content in Components and Patterns: Real-life copy in component and pattern examples, not just the commonly-used placeholder text lorem ipsum.
  • Content Planning: Survey of specific topics and content channels that will make information available to as many members of target audiences as possible.

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Hey there! I am Andrea. I am a UX/UI Designer graduated from Ironhack and Content Strategist Student at FH Joanneum.

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Andrea

Andrea

Hey there! I am Andrea. I am a UX/UI Designer graduated from Ironhack and Content Strategist Student at FH Joanneum.

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